My Sociological Imagination And Push Myself - 858 Words

1. I have developed greatly as a sociologist in that I have developed my sociological imagination and push myself to ask and answer the tough questions about society. Instead of simply taking aspects of our society for face value, I have begun to dig deeper and examine how and why we define differentiate developed and underdeveloped countries or how and why everything is becoming â€Å"faster† within society (fast fashion, fast food, etc.). The readings helped a great deal in my analyzing of society by given me models in how I should properly phrase research questions and how I should aim my research in order for it to answer questions that would ultimately benefit society without including my own bias. â€Å"The Power Elite†, â€Å"On Face-Work†, and â€Å"The McDonald’s System† were all vital in the development of my sociological imagination. â€Å"The Power Elite† by C. Wright Mills is a prime example of sociological work in that Mills analyzes the societal precedents which determine prestige and wealth within the United States. â€Å"The Power Elite† is a timeless work in that it was published in 1956, but in 2016, it is a reliable source in analyzing the â€Å"Power Elite† circle of the United States, which has our entire country in the palm of their wealthy hands. Mills had to complete proper research in order to analyze the â€Å"Power Elite† and that shows that a sociologists cannot simply write what they think of society or how they think it works. One must have substantial and sufficient evidence byShow MoreRelatedThe Sociological Imagination Of Our Everyday Lives1562 Words   |  7 Pagesour everyday lives and our place in society, humans participate in a concept called the sociological imagination. This concept enables a person to â€Å"understand the larger historical scene in term s of its meaning for the inner life and the external career of a variety of individuals†(Mills, The Sociological Imagination). When applying the sociological imagination to my own experiences, I am able to locate myself society, particularly the larger structures of Education. By doing, so I am able to findRead MoreSociological Imagination and Social Issues1251 Words   |  6 PagesSociological Imagination and Social Issues People are more likely to use psychological arguments to explain why things are they way they are rather than look at the sociological aspect of them. They think that problems happening in their lives are personal and overlook that they may be caused by society (Ferris amp; Stein 13). Sociological imagination challenges people to look at the â€Å"intersection between biography and history† and see the role we each play in society (Mills 1959 and Ferris amp;Read MoreSociological Imagination : My High School Gpa989 Words   |  4 PagesSociological imagination is looking at a situation from a different point of view. My high school GPA was a 3.345 and my ACT score was a 27. Looking at these scores compared to my class, I did very poorly. When this case is analyzed individually, it looks as though I was lazy and did not work hard in high school. But when the sociological imagination perspective is applied, it shows that during junior year larger forces such as my 22-year-old s ister running away from home, my father being laid offRead MoreThe Sociological Imagination And My Personal Values1176 Words   |  5 Pagesvalues that society pushes onto us often without our knowledge. Sociological imagination allows us to put ourselves in reality to understand ourselves and others using links between personal experience and social structure. Exploring the factors of socialization helps us to unpack and observe the ways in which the structural conditions affect our life. In this analysis, I will use the sociological imagination as a tool to examine and link my personal values to public issues. As a 15 year old girl withRead MoreThe Sociological Imagination : C. Wright Mills1822 Words   |  8 PagesC. Wright Mills defines the sociological imagination as, â€Å"what they need, and what they feel they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves†. Mills also says that the sociological imagination enables us to grasp history and biography and the relations between the two within society. When I read Chapter One: The Promise from C. WrightRead MoreThe Sociological Imagination By C. Wright Mills Essay1970 Words   |  8 Pagesmay not be within our control, and it takes a toll on our lives. As a person experiences something that is out of their control, it is related back to social forces; this is what the sociological imagination is. C. Wright Mills, author of â€Å"The Sociological Imagination†, explains how the sociological imagination plays a part in human development, and how certain social forces affecting the lives of those who are constantly facing hardships. He explains that the problems that we face as human beingsRead MoreThe Sociological Imagination, By Wright Mills1816 Words   |  8 Pages The Sociological Imagination is a famous paradigm devised by political scientist C. Wright Mills that scrutinizes an individual’s plights in juxtaposition with how their choices either hinder or contribute to society throughout the course of history. This not only helps map archaic and contemporary configurations of existence, but its cyclical pattern allows us to envisage the possible futures open to us. Those who apply the sociological perspective are to practice a beginners mind: to rescindRead MoreEssay about Sociological porttrait2678 Words   |  11 Pagesï » ¿ Sociological Portrait Southern New Hampshire University SOC 112: Introduction of Sociology Dr. Jennifer Là ª August 10, 2014 Sociological Portrait Describing oneself sociologically requires an individual to be aware of the relationships between the experiences she has and her society around her. Furthermore, the things we do are shaped by the situations we are in, the values we have, the way people around us act, and how that all relates to a societal outcome. Therefore, by lookingRead MoreThe Causes And Effects Of Poverty On Individuals And Communities Essay1950 Words   |  8 Pagesdepth sociological studies. I have come to the conclusion that sociological research is not relevant until it is grounded in rigorous analysis that takes into account the complex nature of social categories. Likewise, sociological analysis means nothing in a vacuum. Its value lies in the actions that people take because of the new information that they hold. In this essay, I will use the sociological concepts we have reviewed in class as a lens to reflect on my experience with developing my own senseRead MoreExistentialism vs Essentialism23287 Wor ds   |  94 Pagesexistentialism.Albert Camus  takes a phenomenological view to the world with his descriptions of knowledge: This heart within me I can feel, and I judge that it exists. This world around me I can feel, and I likewise judge that it exists. There ends all my knowledge, and the rest is construction. While the rest of philosophy is often focuses on how things are and how we are able or unable to perceive the truth in the world, phenomenology counts that our perceptions and internal experience are what matters

Essay on A Tale of Two Cities- A Historical fiction

A Tale of Two Cities- A Historical fiction A Tale of Two Cities is a novel categorized as historical fiction. Historical fiction is a composite material, with a portion of history embedded in a matrix of fiction. A Tale of Two Cities is appropriately titled, as the novel is the story of England and Revolutionary France; as a result it can be categorized as historical fiction. A Tale of Two Cities is parallel to history in many different respects. The English setting, and atmosphere, is similarly portrayed, as it actually existed in the seventeenth century. In the novel, Dickens goes into more detail about Revolutionary France in history with regards to setting, politics and the social structure, as well as the events, which occurred†¦show more content†¦Whether it was the best of times or the worst of times depended on ones point of view. The quote describes the spirit of the era in which this story takes place. Dickens also shows that crime ran rampant and robbery and murder were common occurrences in England at the time. â€Å"Daring burglaries by armed men, and highway robberies, took place in the capital itself every night† (Dickens 36). This shows the terror that the highwaymen brought to the people in England. The Old Bailey, a court of law, which stands beside the famous Newgate Prison, is the place where Charles Darnay was tried for treason. The Old Bailey was a real court in London. Prisoners were kept in the gaol, brought next door for trial, and hung on the street outside, until 1866 (Dickens 406). â€Å" ‘You know the Old Bailey well, no doubt?’ said one of the oldest of the clerks to Jerry the messenger† (Dickens 89). The Old Bailey was a court of law until it was renovated and called the Central Criminal Court. The Tellson’s Bank, where Mr. Lorry works is based on a real life bank called Thelusson’s Bank. â€Å"Tellson’s Bank by temple bar was an old fashioned place even in the year one thousand seven hundred and eighty† (Dickens 83). Dickens needed a name for the organization, which brings Lucie and Dr. Manette from France to England; he had read about Thelusson’s Bank in Carlyle’s work and shifted the name to Tellson’s Bank, whichShow MoreRelatedTale Of Two Cities Historical Fiction Analysis2034 Words   |  9 Pagesthat A Tale of Two Cities is an impressive work of historical fiction. Throughout the novel, Dickens uses history to further the plot in numerous ways, from the execution of Foulon demonstrating the ferocity of the revolutionaries to using the September Massacres to create tension and fear for the safety of Charles Darnay. Given how much the plot of A Tale of Two Cities is intertwined with the actual history, one thing that should be examined is just how much of A Tale of Two Cities is actuallyRead MoreA Tale of Two Cities by Charles Dickens Essay1393 Words   |  6 Pagescritical acclaim, A Tale of Two Cities occupies a central place in the cannon of Charles Dickens’ work. A Tale of Two Cities, published in serial form starting on April 30, 1859, is a historical fiction novel. A dominant theme in this historical novel is the duality found in many of Dickens’ characters. Dickens’ A Tale of Two Cities is somewhat autobiographical; emphasizes the key elements of theme, plot, and character; and has received extensive criticism. A Tale of Two Cities is told in three partsRead MoreIs Deofes A Journal of the Plague Year Fact or Fiction?822 Words   |  4 Pageshis experience and events from the plague. It is interesting to know how the author intended the historical novel as a warning to guide and comfort, especially the poor.Classifying the journal as fact or fiction was an issue since its publication being that it involved a fictitious account of a real event. With this idea in mind, I will argue that this detailed tale is a mixture of both fact and fiction. The journal began in the second half of 1664, when the narrator with initials H.F. startedRead MoreAnalysis Of Charles Dickens A Tale Of Two Cities986 Words   |  4 PagesWith revolution brewing in the air, various authors took writing as a way to express their opinions. One such author, Charles Dickens wrote A Tale of Two Cities as his way of expressing his interest and concerns. Charles Dickens, the second of eight children, was born on February 7, 1812, in Portsmouth, England. His father, John Dickens worked as a naval clerk, and dreamed of striking it rich. However, in 1823, his father found himself forced into Marshalsea Debtor’s Prison, where the rest of hisRead More Comic and Tragic Elements in Kurt Vonneguts Slaughterhouse Five1485 Words   |  6 PagesFive    Slaughterhouse-Five, by Kurt Vonnegut Jr., is the tale of a World War II soldier, Billy Pilgrim. His wartime experiences and their effects lead him to the ultimate conclusion that war is unexplainable. To portray this effectively, Vonnegut presents the story in two dimensions: historical and science-fiction. The irrationality of war is emphasized in each dimension by contrasts in its comic and tragic elements. The historical seriousness of the Battle of the Bulge and the bombing of DresdenRead MoreInsanity of War in Slaughterhouse Five1504 Words   |  7 PagesSlaughterhouse-Five, by Kurt Vonnegut Jr., is the tale of a gawky World War II veteran/soldier, Billy Pilgrim. His wartime experiences and their effects lead him to the ultimate conclusion that war is unexplainable. To portray this effectively, Vonnegut presents the story in two dimensions: historical and science-fiction. The irrationality of war is emphasized in each dimension by contrasts in its comic and tragic elements . The historical seriousness of the Battle of the Bulge and the bombing ofRead MoreEssay on King Arthur: Distinguishing Fact from Fiction877 Words   |  4 Pagestimes it can be hard to distinguish fact from fiction. However, when a story, approximately 1500 years old has been told and retold, and modified over and over again, the truth, if there is any, can be quite hard to find! This paper will take a look at both the fact and the fiction surrounding who King Arthur was, what he did, and the historical basis for the king. Before exploring the historical truths, it is important that some of the well-known tales, myths and legends are brought into the lightRead MoreTitle/Author: A Tale of Two Cities / Charles Dickens Date of Publication/Genre:1859 / Historical700 Words   |  3 PagesTitle/Author: A Tale of Two Cities / Charles Dickens Date of Publication/Genre:1859 / Historical Fiction Biographical information about the author: Charles Dickens was (and remains) one of the most popular authors of all time. Many of his novels, including this one, has never gone out of print. He has been praised for his intricacy and realism. Historical information on the period of publication: This is a time post both French and American revolution, although conflict still exists in FranceRead MoreCharles Dickens A Tale Of Two Cities1573 Words   |  7 PagesRevolution is frequently referred to as one of the bloodiest time periods in history, being branded as an event that would evidently spawn ideals that were barely indulged in before and were built primarily on equality. The historical premise presented within Dickens’ A Tale of Two Cities introduces similarities between the Revolutionaries he created, and of the prominence of the French Revolution, as well as the Revolution itself; however, its representation of figures as well as society in relation toRead MoreCharles Dickens A Tale Of Two Cities1573 Words   |  7 PagesRevolution is frequently referred to as one of the bloodiest time periods in history, being branded as an event that would evidently spawn ideals that were barely indulged in before and were built primarily on equality. The historical premise presented within Dickens’ A Tale of Two Cities introduces similarities between the Revolutionaries he created, and of the prominence of the French Revolution, as well as the Revolution itself; however, its representation of figures as well as society in relation to

Madness in One Flew Over the Cuckoos Nest and Hamlet...

The issue of madness has been touched by many writers. In this paper I will focus on two important writings which deal directly with the mental illnesses. The first one is One Flew Over the Cuckoos Nest by Ken Kesey first published in 1962. The second is Hamlet written by Shakespeare approximately in 1602. Ken Kesey worked nights in a mental institution in California and his novel has a lot of truth in it. He faced patients insanity every day and was confident that it was natural response to the overall madness of the corporate America. Shakespeare on the contrary, focused on the completely opposite side of the mental madness: through Hamlet he wanted to show that in degree of publicity mental disorders can harm observers.†¦show more content†¦His attitude to each of them is easy to guess: for example, he talks about electroshock therapy as a mean of punishment rather then treatment. As I already mentioned above, the novel One Flew Over the Cuckoos Nest deals with the mental diseases directly, talks about what and how ill people feel, about their treatment and possible consequences. Shakespeare only slightly touches these issues in Hamlet. He does not go so deep into details and talks more about the relationships among people and how mental disorders influence these relationships. The revenge is a central issue in the play Hamlet and all problems, including insanity of both Hamlet and Ophelia, seem to be a result of it. Hamlet is a play of unanswered questions (Partridge 22). The reader remains wondering whether the host is friendly or evil, did Ophelia commit suicide or it an accident. Hamlet as a character is very difficult to understand. His insanity is hard to explain. Sigmund Freud viewed madness of Hamlet in terms of an Oedipus complex (a sexual desire towards his mother). His insane wish to kill his father, his uncle who has taken the place of the father is because of this sexual desire. Polonius attributes Hamlets madness through his rejection by Ophelia. Hamlet suffers from his strong ambition to succeed his father on the throne of Denmark. Reader doubts, however, his madness. Hamlet claims to be pretending being mad, ClaudiusShow MoreRelatedOne Who Flew Over the Cuckoos Nest Comparison to Hamlet583 Words   |  2 PagesMadness, Power, Rebellion, and Conformity are some of the many themes that prevail in Ken Keseys One Flew Over the Cuckoos Nest and Hamlet both express similar messages of sanity vs. insanity, control, and compliance through their characters. There is a thin line between normal and abnormal as depicted in Keseys and Shakespeares work. One must ponder the question; is McMurphy mentally ill or is he just a schemer rebelling? The doctor commented, ...Dont overlook the possibility that this man

Marketing Plan For Abc Salon - 1288 Words

Marketing Plan for ABC Salon Introduction Within this worldwide economy, companies rely greatly on several tool and techniques for achieving the desired goals and results. According to Kotler and Keller (2006), the 4Ps marketing mix is considered as being one among the highly beneficial technique for introducing any new service or product within the market surroundings (McGee et. al., 2005). It involves marketing approaches that could be followed for achieving the desired outcomes. Nevertheless, the foremost and highly significant would be carrying out marketplace research and gaining knowledge about the marketplace (Hair et. al., 2000). Further, taking the above discussion into consideration this particular paper attempts to throw light upon marketing aspects with respect to ABC Salon. Pricing Strategy Pricing chiefly implies towards the total sum an individual shell out for the product or service (Kotler and Keller, 2006). The price factor is extremely vital as it determines the company’s profit and as a result, existence. With respect to ABC salon it is highly evident that the corporation operates within a highly competitive business atmosphere where there are several corporations providing similar provisions and users could any time move on to corporations providing superior services at reasonably lesser costs. Thus, the prices of the offered products and services should be fixed considering the prices set by the competitors for the similarShow MoreRelatedHair Saloon Executive Summary3334 Words   |  14 PagesIntroduction Cranium Filament Reductions is a hair salon that allows the entire family to have their hair needs satisfied in one convenient visit.   There are many quick salons like Cranium, however, many of these salons, such as Cost Cutters, only provide the minimum services, whereas the upscale salons can be inconvenient due to scheduling requirements and cost. The owner of Cranium perceives an unfulfilled customer need for a low-cost salon that provides maximum flexibility and strong customerRead MoreA Report On The Xg Flat Iron2053 Words   |  9 Pages They tend to have curly or frizzy hair. They are women that tend to use beauty salons and keep up with fashion and fashion trends. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The following analysis of Porter’s 5 Forces Model will help in determining the threats that my be present now or in the future and help determine opportunities and decisions regarding the marketing plan. Competitive Rivalry CHI is Company G’s largest competitor as of the beginningRead MoreVzt- Marketing Applications Essay2053 Words   |  9 PagesCompany G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product StrategiesRead MoreBusn 115 Week 8 Final Exam1362 Words   |  6 Pageslaunching a new small-business start-up? (Select all that apply.) 7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) 8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) 9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) 10. (TCO 2) Some regulation of business seems necessary to ensure fairRead MoreThe District North Point : Ayala Mall Essay1588 Words   |  7 Pagesamenities. ROLE OF MARKETING IN THE COMPANY Marketing is the most important activity of a company because it markets the name of the company to generate profit and sales. According to (Lorette, n.d.) the success of every business lies in its marketing. The business might offer the best products and services but, without marketing, the potential customers may not have an idea about it. Marketing is the one responsible for promoting the products and services of your company. The Marketing department producesRead MoreBusn 115 Week 8 Final Exam13620 Words   |  55 Pageslaunching a new small-business start-up? (Select all that apply.) 7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) 8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) 9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) 10. (TCO 2) Some regulation of business seems necessary to ensure fairRead MoreDevry Busn 115 Final Exam - Latest2003 Words   |  9 Pages000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees *Question 5. 5. (TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet cafà © offering free Wi-Fi. Why? (Points : 5) To promote private ownership of businesses ToRead MoreMarketing and Retail Book Industry2126 Words   |  9 Pagesbusiness. They have become comfortable in making repeated sales calls on their existing customers to be visible and to handle any issues. Your VP of Sales wants to see a 12% increase in NEW business next year. How might you structure the compensation plan to drive selling behaviors that would result in more effort being made to gain new business? Being a sales team the primary motivator for the team will be financial incentives. In the given scenario, it is important for the VP of sales to restructureRead MoreKotler02 Tif9803 Words   |  40 Pagesï » ¿Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Nike has been successful in selecting an overall company strategy for long-run survival and growth called ________. a. tactical planning b. strategic planning c. futuristic planning d. marketing planning e. relationship marketing (Answer: b; p. 36; Easy; LO1) 2. When your firm practices developing and maintaining a strategic fit between your organization’s goalsRead MoreBusn-115 Final Exam Solution2279 Words   |  10 Pagesstrategy includes which? The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm Meeting profit expectations of external investors The real answer that incorporates all these elements is called â€Å"Integrated Marketing Communications†. Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? Our elected representatives Our communities Our

Incentive Parameters for Salesmen in Leading FMCG Companies Free Essays

The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they are generally sold in large quantities, and so the cumulative profit on such products can be substantial. We will write a custom essay sample on Incentive Parameters for Salesmen in Leading FMCG Companies or any similar topic only for you Order Now Salesmen play a critical role in any FMCG industry; and for that matter in any industry, a salesman’s role is critical. The efficiency of the product is useless if the salesmen are inefficient. This calls for energetic salesmen whoare efficient. The average qualification of salesmen are limited to schooling. Most of the salesmen are school dropouts. Unlike the well qualified, with these salesmen the demand for ambiance, infrastructure and a conducive work environment are the least preferred. Monetary benefits are the driving force. The monetary benefits include salary, allowance and incentive. Out of these, only incentive is the most critical and variable factor. The incentive being linked to the salesmen’s performance and the attractive incentive provided by these FMCG giants, is the only reason why most men still stick on to a salesman’s job. The salesmen put in their heart and soul to achieve their targets and thereby get more incentive. At a point, the companies identified that the salesmen are being manipulated either by their company executives or the distributors. To overcome this, to get closer to the salesmen and to give him a sense of belongingness with the company, FMCG companies started making the incentive structure transparent. And to keep track of the salesmen’s performance, the incentives were linked to parameters that help both the salesmen to work efficiently and the company to progress. Various companies use different incentive parameters. These parameters have evolved into a more structured approach. Though the names of the parameters and their weight-age differs, they more or less have the same meaning. Working with a few leading FMCG companies, the following incentive parameters for salesmen are the most commonly practiced. Incentive Parameters 1. Perfect Store All the product lines are highlighted in the palmtop against the particular store have to be placed in the store for it to become a perfect store. 2. Perfect Day When all the stores visited in a day are made perfect, the day becomes a perfect day. The perfect store and perfect day parameters are based on the AC Nielsen survey data. Companies have a tie up with a consulting firm to provide them with data about the stores with regard to their company products 3. Lines Product lines are given as targets depending on the month’s focus product and launch product 4. Must Stock List Must stock list or the MSL compliance is where the salesmen are instructed to compulsorily stock a particular product line at particular stores or all the stores depending on the requirement. As discussed above, the focus products may or may not accompany the ECO parameter. More than one product can be given as a Focus 6. Effective Coverage Effective coverage ensures both the effective outlet coverage and the effective product line coverage. The effective coverage or ECO parameter may or may not contain a focus product/s depending on the month’s objective 7. Distributor Retail Coverage Plan (DRCP) The DRCP or simply the salesmen beat traveled everyday is a parameter that provides for expanding the number of retail outlets. Through this specific parameter the company ensures the addition of new outlets and the retention of the older outlets 8. Value Value targets are fixed based on the value of the month in the previous year plus 25% percent growth 9. Lines Product lines are given as targets depending on the month’s focus product and launch product Apart from these, the companies lay more empahsis on communicating these parameters to the salesmen. Gone were the days where salesmen carried notebooks and pen; as the saying goes, â€Å"you become obsolete f you are not updated†, the companies have sought to palmtops and smart phones / android phones for taking orders, scheme communications and other related functions. With many companies entering into the market everyday, FMCG industry is becoming a very competitive environment. And with the products having a very limited shelf life, the products have to be sold at the earliest. For sales, it is mandatory for the product to be placed in the o utlet. This job falls on the salesmen. And incentives are the key element driving the salesmen. Hence, the companies must constantly evolve new incentive schemes. How to cite Incentive Parameters for Salesmen in Leading FMCG Companies, Papers

Case Analysis of Facebook free essay sample

Facebook Case Analysis Michael M Chevalier Kaplan University MT460: Management Policy and Strategy Instructor Diane August 29, 2010 Case analysis of Facebook Facebook (originally The facebook) is a social networking website launched in February 2004 by Mark Zuckerberg, then 23, while studying psychology at Harvard University. Membership was initially limited to students of Harvard College, but soon the social site was subsequently extended to other Boston universities, the Ivy League and eventually all US universities. It became Facebook. com in August 2005 after the sites address was obtained for a relatively meager $200,000. By the end of the following year it was also open to high schools. As of September 2006, Facebook was extended beyond educational associations to anybody with a registered email address. They have over 175 million active users worldwide currently and are growing every day. Review/Analysis of the Case Facebook is a way to meet friends and keep up on what they are doing. The friends that you can make on Facebook are Just one of the many benefits. A member of Facebook can Join groups to meet people, or browse the profiles and discover new friends. Another one of those added values includes diversity. This means that although you are in the United States, you could develop an online friendship with someone in the U. K. or Japan. On the occasion you add a friend to your Facebook friend list you will log in to keep abreast of when they have added updates to their blog or new elements like adding photos and photo albums to their profile. Facebooks has a classmate finder and also a co-worker search is excellent for finding friends as well. You are given the opportunity to make new friends, and learning is always a good thing, you might educate yourself about new ways of life or new languages. Facebook revenues are primarily made from advertising. That is why there are banner ads on Facebook. Facebook has backers including PayPal co-founder Peter Thiel, Accel Partners, and Greylock Partners. In 2007, Microsoft thought it lucrative and invested $246 million for a 1. 6% share in the social site. Facebook is now worth as much as $33. 7 billion based on secondary market transactions (The secondary market is what people are talking about when they refer to the stock market. This includes the New York Stock Exchange (NYSE), Nasdaq and all major exchanges around the world. ). Common stock in Facebook is trading as high as $76 a hare before it files for an initial public offering. Facebook has more than 500 million active users at this time while 50% of active users log on to its site in any given day. Another statistic is that an average user has 130 friends. Its staggering to note that Analysis of Findings Social networking sites function is to bring people together mutually in an online community of Internet patrons. The online community shares general interests in hobbies, events, schools, religion, or politics. Once an individual is granted access to a social networking site they can begin to socialize. This socialization may embrace eading the profile pages of other members and possibly even contacting them. Facebook is the great equalizer in bringing people together; all you require is access to a PC, Mac or laptop that is connected to the Internet. The facebook started out as a simple programming endeavor by an aspiring Harvard student that allowed a campus to familiarize itself with one another then flourished into an ever increasing tool of communication spanning as far as the Internet access would allow. Social networking is by no means a novel idea. Networking has been around as long as civilization has existed. The Internet has exponentially grown since the early 90s bring more users with it as computers became more and more accessible to the community. It was at the vector of Internet accessibility, expanding practicability, and social adventure that produced what we know as Facebook today. Marketing has formed an alliance with the Facebook business enterprise, each relying on the other to bring profitability to both parties. Established name brands like PayPal and Microsoft have bought into the Facebook fortune even prior to any IPO registered on the stock market. Coca-Cola is planning a big media campaign on Facebook and it ppears that foreign investors want a piece of the action too. Recommendations Facebook has developed a brand that sets its appeal apart from other social networking sites. The number of members is virtually limitless. Defining itself further through innovation of social-centric functions will serve to enhance the practicality of Facebook, i. e. Direct uploads of mobile phone camera images and text through a WAP connection to be posted in real-time events on a members profile. Membership security must be upheld in above all circumstances. Facebook users must be informed regularly about how to be proactive in securing their profiles. Simple security parameters easily set through predefined checkboxes, multiple choice scroll downs with click and save controls help to make the users confident and reassured about the process. Summary and Conclusions Sometimes its Just dumb luck that transpires to greater things Facebook one such evolvement. A college sophomore who started locally now has the authority of billions of dollars because of his enlightened venture. However, power without savvy has brought other great endeavors down in short order. Remember the Internet bubble of the late Nineties? Operating a social networking site must be in constant motion, rying new ways to create value added communication applications. Marketing integration is a necessary marriage of practicality and business Facebook was once a college campus student only resource for networking, but now a greater encompassing mixture of members will either be stimulated by the ads or perhaps will be unaffected by a calling to buy a particular product.